Bono the Red

Okay, after my Beware of Bono article a couple weeks ago, which was totally negated with a little more research, its time to give the rocker some credit for his fight on poverty and AIDS. Today, the world icon is annoucing a new product line called Red.

The brand will include products from companies such as GAP, American Express, Armani and Converse. Procedes from the sales will be directed toward the Global Fund which helps fight poverty and disease in Africa.

I think this is ingenius and impressive. Celebrities are usually all talk and I was even getting a little weary of Bono in his leather jacket and purple shades marching around the dark continent. Now, he has put his ideas and passions to practice and I beleive this will truly make a difference.

Go buy some Red stuff!